Marketing eCommerce Sites- There are many ways of marketing ecommerce sites. In this Best eCommerce Web Host article we are going to list our top 10 ways to market eCommerce websites. These 10 ways have been proven successful in marketing eCommerce sites.

Advertising

Google AdWords is considered a key way to market ecommerce sites. The site owner both creates ads and chooses site-related keywords. When Google search engine users search on your chosen keywords, your ad is presented beside the search results. Alternatively, ads can be placed on the sites of Google’s content partners, called the "Display Network." Keyword ideas are also available from Google.

Going a step beyond ads that appear beside search results, it is also possible to pay for specific search results inclusion, in among the so-called "organic" results. Yahoo! is one search engine that does this. Google claims to keep search results and paid listings (advertisements) separate.

Email marketing has several different elements. One very basic one is answering emails initiated by customers. Though some people may consider this as in the area of "customer service" or "technical support," depending on the content, the promptness and attention with which customers receive a response counts towards marketing as well. A second key use of email is through a properly acquired email listing (that is, one that avoids all the CANSPAM Act pitfalls) that is used to update customers en masse about matters such as new products or services, promotions, and other business news.

A newsletter can be sent just like email, or it can be set up to look like a paper flyer. While customers may brush aside or ignore frequent, small communications, like tweets and emails, if you give them reason to look at a monthly newsletter��"such as announcing a monthly sale, an in-depth product description, or some other, tidbit��"you can distinguish your newsletter from your other contacts and give it value in its own right.

Depending on the size of your business, you may wish to have affiliates directing customers in your direction. Unlike resellers, who purchase products and sell them to their own customers on their own terms, affiliates receive payment either for customers who click through to your website from theirs (Pay Per Click��"PPC), or by the purchase made by such customers (Cost Per Action��"CPA/Pay Per Action PPA).

A wide variety of promotions are used to draw customers to a website. They may be on the website itself, in emails or newsletters, on coupon sites, on affiliate sites, or they may be direct mailings or involve print advertising or telephone calls. Promotions may be directed at existing customers or a subset thereof (those who have made a certain number of purchases or purchased a certain amount, for example), shoppers who have yet to make a purchase, or prospective customers. They may take the form of various types of sales, price drops, rebates, coupons, and limited-time offers.

Links are potentially valuable for at least two reasons. Links out can be valuable by giving your customers easy access to sites that would interest them. Links in can be valuable in raising a site’s search engine ranking. While some of these links may come about through people’s native interest in the site, others can be fostered or directly requested.

Social networking, including Twitter and FaceBook, are ways to put your business in front of people multiple times a day. All they have to do is sign up for your feed once, and you can bring material of interest to them as often as you like.

A/B testing is a way to determine which of two options is preferable. Using a/b versions of web pages, emails, and ads is a standard way to make decisions about their use.

Besides keeping track of your website design effects, you can also use web analytics for other types of tracking, including page hits, conversions, and the effectiveness of your various promotions. In fact, by using codes imbedded in your coupons, you can also learn where the coupons came from. Google Analytics provides valuable information for web analytics.

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